What it sells
Helps manufacturers and retailers cut lost sales.
Business model breakdown
Buyer: who owns the budget?
UnverifiedSupply chain, inventory and merchandising leaders at enterprise manufacturers, distributors and retailers (e.g. NAED electrical channel selected the Pull Logic and IDEA joint venture).
Trigger: what makes them buy now?
UnverifiedLost sales from stockouts, unproductive inventory and supply disruption; the electrical channel wants real-time order-status visibility ("Where's My Stuff?").
Workflow: what inputs become what output?
Detect lost sales and supply risk, score product availability (PAR/RAP), test decisions in a digital twin, then AI agents execute replenishment, substitutions and exception handling.
Economics: what it saves and how it charges
Enterprise SaaS; claims 35% better forecast accuracy, 20% less inventory and safety stock, 15% higher dealer fill rates and 9X ROI for an equipment manufacturer.
Distribution: how it reaches customers
Demo-led (Book a Demo); industry partnership with IDEA/NAED on a channel visibility project.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-01-22 | Seed | $3.3M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.