What it sells
Merges live music with data tech.
Business model breakdown
Buyer: who owns the budget?
Brand marketing leaders and agencies commissioning events (site has "For Brand Leaders" and white-label production for agencies).
Trigger: what makes them buy now?
Brands want live experiential activations and launches (e.g. ClickUp, Rivian, Aston Martin, Delta).
Workflow: what inputs become what output?
Brand submits an event brief; RASA produces the live event; Tabulah by RASA is its event technology platform.
Distribution: how it reaches customers
Event brief / contact form for event production and activations; white-label production for agencies.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-05 | — | $9.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.