What it sells
Home renovation financing.
Business model breakdown
Buyer: who owns the budget?
Homeowners planning a renovation (consumer borrowers); credit unions are the lending partners and contractors a referral channel.
Trigger: what makes them buy now?
Homeowners cannot borrow enough for renovations from a traditional HELOC capped by current home value ("You need to renovate to increase your home's value but you can't borrow enough").
Workflow: what inputs become what output?
RenoFi pre-qualifies homeowners, reviews contractor, plans and finances, does renovation underwriting, then connects them to a lending partner to apply.
Economics: what it saves and how it charges
RenoFi is not a lender; it works with lending partners (credit unions) who originate the loans; loans borrow up to 90% of future home value. Fee mechanics not stated on page.
Distribution: how it reaches customers
Consumer lead flow plus contractor and realtor referrals, and partnerships with NCUA-insured credit unions nationwide.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-03 | Series B | $22M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.