What it sells
AI decision engine for retail that adds a reasoning layer on existing data and orchestration systems to turn customer behavioural signals into real-time individualised decisions, improving retention and revenue.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHead of CRM/retention or e-commerce at mid-to-large retailers.
Trigger: what makes them buy now?
UnverifiedRetailers wanting 1:1 retention decisions without replacing their existing CRM/orchestration stack (runs on top of tools like Braze).
Workflow: what inputs become what output?
Customer retention / CRM decisioning
Economics: what it saves and how it charges
Case claims: L'Occitane +235% post-purchase revenue; Mumzworld 100x ROI with AI CRM manager on Braze.
Distribution: how it reaches customers
Demo-led (Book a Demo), with ROI calculator, case studies, documentation and partnerships page.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-04-13 | Pre-seed | $2.5M | Movens Capital and Vastpoint (co-leads), Logo Ventures, DigitalOcean Ventures, Finberg, Caucasus Ventures, Mati Staniszewski | tech.eu |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.