What it sells
Rural commerce.
Business model breakdown
Buyer: who owns the budget?
UnverifiedRural households in Uttar Pradesh and Haryana buying through the app, first-time online shoppers; D2C brands are the secondary target channel customer.
Workflow: what inputs become what output?
Customer downloads the app, orders groceries, FMCG and household items, and receives hyperlocal delivery through Rozana's community-based service model.
Economics: what it saves and how it charges
UnverifiedRetail margin on goods sold plus likely channel fees from D2C brands wanting rural reach; no figures published. Coverage claim: 14 districts, 13,000 villages, target 35,000.
Distribution: how it reaches customers
Consumer app plus hyperlocal store/community service model; aims to be preferred channel for D2C brands in rural India.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-06 | — | $30M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.