What it sells
Lender Selector, a predictive-lending tool for auto dealerships that estimates financing options across lenders with soft credit pulls.
Business model breakdown
Buyer: who owns the budget?
UnverifiedGeneral managers, F&I directors and finance managers at auto dealerships.
Trigger: what makes them buy now?
Customers resist hard credit pulls and dealers face ECOA/FCRA fair-lending exposure and inconsistent lender pricing.
Workflow: what inputs become what output?
Integrates with DealerTrack/RouteOne, inventory, CRM and website to generate payment estimates for each lender in seconds and customize F&I workflow.
Economics: what it saves and how it charges
Monthly SaaS subscription per dealership; value claim is more accurate, profitable payments from lenders without credit impact.
Distribution: how it reaches customers
Book-a-demo and free-trial signup; phone sales line.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-12-04 | — | $2M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.