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Selma

$1.45M · November 2026 · Investing, trading & wealth · Europe

What it sells

Selma is a Swiss digital investment app that builds a personal financial plan, invests in low-cost ETF portfolios (including pillar 3a and pension capital) and offers an AI assistant plus human experts.

Business model breakdown

Distribution: how it reaches customers

Self-serve app sign-up with a free plan.

Funding history and coverage

Round dateStageAmountInvestorsSource
2026-11-11—$1.45M—news.google.com

Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-11-12.

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