What it sells
Creator commerce platform.
Business model breakdown
Buyer: who owns the budget?
UnverifiedBrands paying for creator partnerships and creators monetising recommendations (both sides of the platform).
Workflow: what inputs become what output?
Creators build digital shops and affiliate links of recommended products; brands partner directly with them.
Economics: what it saves and how it charges
Affiliate commissions, digital shops and brand partnerships; company claims USD 2B volume driven, 350,000 curators, 50,000 commissionable partners.
Distribution: how it reaches customers
Creators apply to join a curated network; brands sign up to discover and track creators.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-10-23 | — | $70M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.