What it sells
Synthetic users to predict human behaviour.
Business model breakdown
Buyer: who owns the budget?
UnverifiedCustomer experience, insights and research leaders (CVS VP Enterprise Customer Experience & Insights quoted).
Trigger: what makes them buy now?
UnverifiedNeed to test product, messaging or policy changes on customers or employees before launch without failing in front of real people.
Workflow: what inputs become what output?
Pick a scenario, run a simulation on a validated synthetic population, optionally trained on the customer's own data, with each result tagged with a predicted accuracy.
Economics: what it saves and how it charges
Enterprise simulation platform; company reports a $200M Series B at a $2B valuation. No unit pricing published.
Distribution: how it reaches customers
UnverifiedDemo-led enterprise sales via Run a simulation / contact; partnerships such as Gallup.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-30 | — | $200M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.