What it sells
Mobile commodity price-risk platform that combines market data, inventory and pricing scenarios so farmers can hedge without trading futures directly.
Business model breakdown
Buyer: who owns the budget?
Farm operators
Trigger: what makes them buy now?
UnverifiedFarmers want to manage price risk after volatile prices but find brokerage statements opaque and fear margin calls; testimonials cite not understanding gains/losses from daily statements.
Workflow: what inputs become what output?
Grain marketing and price hedging
Economics: what it saves and how it charges
Advisor/broker channel: claims advisors using it see +47% customer growth and +34% trade volume; farmers trade futures/options via connected FCMs. Platform revenue mechanism not stated.
Distribution: how it reaches customers
Hiring in Calgary and Winnipeg
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-12-08 | Seed | $4M | Tall Grass Ventures, Trillick Ventures, Startup TNT, Barrel Ventures | calgary.tech |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.