What it sells
Millet-based packaged foods for kids and families: cereals, cookies, pancake mixes, pastas and noodles.
Business model breakdown
Buyer: who owns the budget?
UnverifiedParents and caregivers of toddlers and kids (mothers are the founders) buying online.
Trigger: what makes them buy now?
Parents want maida-free, refined-sugar-free, millet and ragi based snacks, cereals and instant mixes for children; deals like Buy 3 @ Rs 799 and combo discounts push repeat bundle purchases.
Workflow: what inputs become what output?
UnverifiedParent shops online by category (cereals, cookies, pancake and dosa mixes, noodles and pasta, jaggery), picks packs or combos, and replaces packaged kids' snacks and breakfast with ready-to-cook millet foods.
Economics: what it saves and how it charges
UnverifiedSells packaged foods at consumer prices with bundle and combo discounts and a Slurrp Wallet.
Distribution: how it reaches customers
D2C Shopify store with bulk orders page and build-your-own-box; also marketplaces (not verified).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-10 | — | — | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.