What it sells
Zero-sugar, monk-fruit-sweetened mixers.
Business model breakdown
Buyer: who owns the budget?
UnverifiedHealth-conscious adult consumers buying online.
Trigger: what makes them buy now?
Want low-sugar, low-calorie mixers instead of sugary standard drinks.
Workflow: what inputs become what output?
Customer orders cases of zero tonic, ginger ale, soda, grapefruit, yuzu from Shopify store; shipped pan-India.
Economics: what it saves and how it charges
UnverifiedPackaged-beverage D2C sales; pricing in rupees per case.
Distribution: how it reaches customers
Direct-to-consumer web store with pan-India shipping.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-08 | — | Rs 75 lakh | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.