What it sells
Beverages.
Business model breakdown
Buyer: who owns the budget?
Individual consumers buying online; trade buyers via distributors (enquiries by email).
Workflow: what inputs become what output?
Buy cases online (one-time or subscription) or via retail/distributors; mission 'everyday escapism through natural refreshment'.
Economics: what it saves and how it charges
Sells premium no-sugar botanical sodas via DTC webshop with 10% subscribe-and-save, Ocado retail and distributors.
Distribution: how it reaches customers
Direct-to-consumer webshop with subscriptions (UK/EU and USA stores), retail such as Ocado, and distributors for trade enquiries.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-06 | Seed | $6.4M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.