What it sells
Automated broadcast media sales intelligence.
Business model breakdown
Buyer: who owns the budget?
Commercial/sales leadership and sales reps at radio and TV broadcasters (also agencies and advertisers).
Trigger: what makes them buy now?
Monitoring tools stop at the report; broadcasters want to turn detected competitor airings into new advertiser leads and prove delivery, and consolidate five vendors into one.
Workflow: what inputs become what output?
Monitor stations, identify advertisers by airplay and estimated spend, score leads, draft outreach, update CRM (HubSpot, Pipedrive etc.).
Economics: what it saves and how it charges
Replaces separate tools for monitoring, research, contacts, automation, attribution under one contract. Customer-reported (EHR Media Group, 5 stations, 8 sellers): $126,000 new revenue in 6 months, 30-40 h saved per rep per month, 10x+ ROI.
Distribution: how it reaches customers
Demo-led ('Book a demo').
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-03-30 | Pre-seed | $450K | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.