What it sells
Real-estate platform and services group: property search/listings, transactions, home loans, interiors, rental and property management (Azuro).
Business model breakdown
Buyer: who owns the budget?
UnverifiedHome buyers, renters and owners; developers/builders and banks as the paying side for lead and sales distribution; partner agents via Square Connect.
Trigger: what makes them buy now?
A household wants to buy, rent, finance or furnish a home end to end ('From Search to Keys'); developers want distributed sales and lenders want mortgage leads.
Workflow: what inputs become what output?
User searches 1M+ listings, shortlists, gets a transaction via Square Yards sales or agents, takes a home loan through Urban Money, then interiors and property management on the same platform.
Economics: what it saves and how it charges
UnverifiedHome page claims $8.4Bn of houses sold, $26Bn of loans facilitated, 1Mn+ active listings and 8Mn+ monthly seekers; revenue from listings advertising, brokerage, loans and services.
Distribution: how it reaches customers
Consumer web/app portal, advertise-with-us lead form for developers/agents, and managed services.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-23 | — | ₹900 Cr | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-13.