What it sells
Shifts small businesses from group insurance to individual coverage.
Business model breakdown
Buyer: who owns the budget?
UnverifiedOwner or HR lead at a small business.
Trigger: what makes them buy now?
Surprise renewal hikes of around 20% on group plans ('Brutal Renewal').
Workflow: what inputs become what output?
Employer sets budget and contribution, employees shop plans and add 'stackables' (HSA, Whoop, Carbon Health) with an allowance.
Economics: what it saves and how it charges
UnverifiedLikely per-employee platform fee and/or carrier/broker commission on ICHRA enrollments; employer sets a fixed allowance instead of group plan (hypothesis, no fees shown). Brokers are partners and site says comp shifts from transactional to consultative.
Distribution: how it reaches customers
Watch a demo; brokers channel.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-01 | Seed | $21M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.