What it sells
Sports-tech.
Business model breakdown
Buyer: who owns the budget?
Football clubs, youth academies, federations, tournament organizers, scouts/agents (coaching staff and analysts).
Trigger: what makes them buy now?
Clubs lack a dedicated analytics department; want automated match data and scouting without hardware.
Workflow: what inputs become what output?
Upload match video, AI scans frames and auto-tags events, insights delivered in a team management system.
Economics: what it saves and how it charges
UnverifiedSaaS licence to clubs and academies, replacing manual tagging.
Distribution: how it reaches customers
Get Started / Try Now sign-up; award-led credibility (UEFA, Ajax, Real Madrid Next).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-01-21 | — | $1.5M | Rainmatter (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.