What it sells
Buy-now-pay-later payments.
Business model breakdown
Buyer: who owns the budget?
UnverifiedEcommerce/payments or marketing head at merchants (Head of Payments, CEO quoted).
Trigger: what makes them buy now?
Cart abandonment and price as a barrier; merchants want higher basket size and conversion.
Workflow: what inputs become what output?
Add Tabby at checkout (plugins, no/low code, POS, payment links); customer pays in installments; merchant is paid upfront.
Economics: what it saves and how it charges
Merchants claim +33% basket size, +18% conversion, +31% spend per customer; merchant paid in full in days with no risk; consumer pays no interest or fees on time.
Distribution: how it reaches customers
Merchant self-serve signup and integrations (live in 24 hours), consumer app, app marketplace listings.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-21 | — | $233M | — | baijing.cn |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.