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The Shadery

$3M · November 2026 · Consumer hardware & wearables · North America

What it sells

The Shadery sells motorized Roman shades with interchangeable fabrics, so users can swap the fabric without replacing the hardware; shades work with Matter over Thread, Apple Home, Google Home and Amazon Alexa.

Business model breakdown

Buyer: who owns the budget?

Interior designers and trade professionals (trade program with trade pricing).

Distribution: how it reaches customers

Direct online sales with early access and waitlist; trade program application.

Funding history and coverage

Round dateStageAmountInvestorsSource
2026-11-10—$3M—alleywatch.com

Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-11-12.

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