What it sells
Pet emotional intelligence.
Business model breakdown
Buyer: who owns the budget?
Individual dog owners (consumer / pet parents); app is free and the collar is bought directly, with optional translation-minute plans.
Trigger: what makes them buy now?
80% of dog owners admit they cannot read their dog's signals beyond hunger and walks; pain points named: separation anxiety when alone, untranslated barks, and pain a dog hides until late.
Workflow: what inputs become what output?
Wear collar or use app; AI interprets vocalizations and body language in real time and tracks mood, heart rate, activity, GPS.
Economics: what it saves and how it charges
Hardware sales plus optional translation-minute connection plans.
Distribution: how it reaches customers
Direct e-commerce site, iOS/Android app stores, affiliate program.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2025-12-29 | — | $7.5M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.