What it sells
Wearable health and AI platform.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers buying the Ring, CGM, Blood Vision and Home devices direct from the web shop; a separate For Business solution exists for employers.
Trigger: what makes them buy now?
UnverifiedWanting continuous sleep, recovery and metabolic data (and blood markers) to improve healthspan or athletic performance; promotions such as 30% off Ring AIR until Oct 18 drive purchase.
Workflow: what inputs become what output?
Wear ring and sensors to track sleep, recovery, glucose and blood markers, then get protocols in app.
Economics: what it saves and how it charges
Hardware sales plus services (Blood Vision tests, Performance Lab, UltrahumanX protection plan).
Distribution: how it reaches customers
Direct online shop by country, bulk orders for employers via UltraWork, partner program, Bengaluru Performance Lab.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-09-05 | — | $70M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.