What it sells
D2C silver jewellery brand.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual shoppers in India, mostly women and gift buyers for festivals, weddings, birthdays and baby gifts; also men's jewellery.
Trigger: what makes them buy now?
Festivals and gifting occasions (Diwali, Karwa Chauth, Navratra, birthdays, anniversaries, weddings).
Workflow: what inputs become what output?
Customer browses by category, occasion or price, adds to cart (optional gift wrap INR 20), pays online, gets 925-hallmarked silver shipped, with same-day delivery in Delhi NCR.
Economics: what it saves and how it charges
Direct-to-consumer ecommerce store with hallmark assurance and coupon-driven discounts.
Distribution: how it reaches customers
Own online store with same-day delivery in Delhi NCR and gift cards.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-09 | — | Rs 10 Cr | Sauce VC | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.