What it sells
Smart e-bikes (premium) sold in Europe and the US; first exoskeleton product planned.
Business model breakdown
Buyer: who owns the budget?
Individual consumers buying direct online (financed via Klarna) or through 1,200+ bike shops.
Economics: what it saves and how it charges
Hardware sales: direct-to-consumer web store with Klarna monthly financing plus dealer network (1,200+ shops, free test rides), 2-year warranty and 14-day returns.
Distribution: how it reaches customers
Indiegogo launch (US$3M+); acquired US brand Pedego; 1,000+ US physical stores
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-06-29 | Series B | CNY 200M+ | Brizan Ventures, Tongxiang government fund (co-leads) | m.rfidworld.com.cn |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.