What it sells
Consumer intelligence platform covering study design, participant recruitment, AI-moderated adaptive video interviews and automated analysis, stored in a queryable knowledge base with evolving personas.
Business model breakdown
Buyer: who owns the budget?
Insights, product and marketing teams
Trigger: what makes them buy now?
Consumer research is expensive, slow and siloed in insights teams
Workflow: what inputs become what output?
Consumer research from study design to analysis
Economics: what it saves and how it charges
About 10x faster and a quarter of the cost of a traditional research agency, with about 15x more consumers (company claim)
Distribution: how it reaches customers
Demo-led: "Get a demo" is the only call to action across the site; sells by industry (CPG, financial services, retail, tech, healthcare, travel) and by role (insights, consulting, investors, marketing).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-12 | Seed | $6M | — | news.google.com |
| 2026-10-09 | — | €5.4M | — | news.google.com |
| 2026-10-08 | Seed | $6M | Angular Ventures (lead), 100in, Kima Ventures, Olympe Capital, Sharpstone Capital, angels; backed by startup studio Hexa | tech.eu |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.