What it sells
Lawyer ads inside AI search.
Business model breakdown
Buyer: who owns the budget?
Lawyers and law firms (solo to established practices) who buy ads and bid on leads.
Trigger: what makes them buy now?
Wants high-intent prospects already describing their legal issue, with targeting by practice area and location.
Workflow: what inputs become what output?
User describes legal issue to AI, matter is categorised, sponsored attorney profiles appear, qualified leads go to auction, winner connects directly with client.
Economics: what it saves and how it charges
User subscriptions plus lawyer lead/ad marketplace with real-time bidding.
Distribution: how it reaches customers
Self-serve mobile app and web.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-07-21 | — | $4.2M | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.