What it sells
Creator commerce platform.
Business model breakdown
Buyer: who owns the budget?
UnverifiedBrand marketing/growth heads at ecommerce marketplaces and D2C brands (Brand page form).
Trigger: what makes them buy now?
UnverifiedBrands want sales-driven creator reach with trackable ROI.
Workflow: what inputs become what output?
Brand partners; AI matchmaking selects creators; creators tag products in posts; clicks and sales tracked on a brand dashboard.
Economics: what it saves and how it charges
Outcome-based pricing model; claims Rs 350 Cr+ monthly GMV.
Distribution: how it reaches customers
Creator app signup and brand lead form.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-02-24 | Series B | $17.5M | Vertex Ventures (lead) | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.