What it sells
Consumer AI service; became Korea's first AI-service unicorn.
Business model breakdown
Buyer: who owns the budget?
UnverifiedEnterprise AX is bought by corporate/enterprise and public-sector AI transformation owners (inferred; Microsoft and AWS partners quoted).
Trigger: what makes them buy now?
UnverifiedEnterprises and public bodies feeling pressure to adopt AI ("AX", AI transformation) to raise productivity and reduce headcount needs.
Workflow: what inputs become what output?
Crack: users pick AI characters and genres, play choice-based stories, and can run multi-user "party chat" (up to 5 people) where AI merges everyone's input into the story. AX: education, consulting, then development of agent solutions (AutoBE, report creation, AICC, text2sql, RAG).
Economics: what it saves and how it charges
UnverifiedConsumer services are free to use; Crack monetises via in-app purchases (cash/cracker currency per help center); B2B AX sells enterprise agent consulting, education and development projects.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-08-29 | Series C | 1천억 | — | news.google.com |
| 2026-08-26 | Series C | KRW 100B | — | news.google.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.