What it sells
Foundational model of human societies for consequential decisions
Business model breakdown
Buyer: who owns the budget?
Heads of research, strategy, comms, investor relations and government affairs at consultancies, agencies and large corporates (quoted: Teneo, Pulsar, a global CPG conglomerate).
Trigger: what makes them buy now?
High-stakes decisions (crisis comms, market expansion, product concepts) that traditional research cannot test at scale or in time.
Workflow: what inputs become what output?
Build personas from public and first-party observations, assemble them into simulated social networks of 12-3,500 personas, and run mixed-method studies (surveys, focus groups, conjoint, scenario cascade) in the simulation engine.
Economics: what it saves and how it charges
UnverifiedEnterprise research/simulation engagements; no numbers stated.
Distribution: how it reaches customers
Demo-led ("Book demo"), partnerships with agencies and research firms, case studies.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2025 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.