What it sells
Fixing data quality in product analytics.
Business model breakdown
Buyer: who owns the budget?
UnverifiedData governance, analytics and product-analytics leaders at large product organizations (customer quote from a Senior Data Governance Manager).
Trigger: what makes them buy now?
Event tracking drifts across teams and brands, producing untrusted analytics data; Delivery Hero cut cross-brand tracking alignment from months to about a week.
Workflow: what inputs become what output?
Design the tracking plan visually, route changes to stakeholders for approval, generate code for engineers with real-time validation, then monitor production events with Avo Inspector and alert on drift.
Economics: what it saves and how it charges
Seat-based SaaS tiers on editors, with event-volume limits for Inspector.
Distribution: how it reaches customers
Self-serve free plan and sandbox, 'Book a demo' for Team and Enterprise.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.