What it sells
'Figma/Canva for scientists’
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual researchers, lab heads (Lab plan), and institutions/companies via sales.
Trigger: what makes them buy now?
UnverifiedNeeding publication-ready figures for papers, grants, posters, with commercial or publishing rights.
Workflow: what inputs become what output?
Build figures from 50K+ icons/templates, graph data, then export to posters and slides; Leo AI agent plans and builds editable figures.
Economics: what it saves and how it charges
Freemium seat subscriptions with academic and industry price tiers plus add-ons (Graphing $15/seat/mo annual; AI add-on from $4/mo).
Distribution: how it reaches customers
Self-serve signup with free plan and Contact Sales for teams; webinars, events, content.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.