What it sells
borong is a SaaS-enabled marketplace that connects brands like…
Business model breakdown
Buyer: who owns the budget?
CFOs/finance teams and CPOs/procurement teams at corporates, GLCs and government-linked firms in Malaysia.
Trigger: what makes them buy now?
UnverifiedFragmented tail spend and off-contract buying, lack of price transparency and ERP-integrated approval control.
Workflow: what inputs become what output?
Raise, approve and track POs with catalogue and approval workflows, buy from vetted suppliers on the marketplace via punchout/ERP integration (SAP Ariba, Oracle, Coupa), benchmark line-item prices with MIDAS, and pay on terms with Borong Credit.
Economics: what it saves and how it charges
UnverifiedNeutral marketplace and procurement SaaS ('rails, not the seller'): likely supplier fees/take-rate plus platform subscription and credit financing.
Distribution: how it reaches customers
Demo-led enterprise sales (Book a Demo), ERP integrations and supplier onboarding ('For Suppliers'), case studies.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.