What it sells
Household needs, from bread to everything.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual household shopper paying per order in the app.
Trigger: what makes them buy now?
UnverifiedNeed for fast daily essentials (bread, groceries, meals) without going to a store, including late-night and urgent orders.
Workflow: what inputs become what output?
Consumer opens the app, orders groceries, bakery, ready meals, pharmacy and household items, and gets same-day delivery in minutes, 24/7; extra verticals include chef-on-demand meals and travel packages paid in EGP.
Economics: what it saves and how it charges
UnverifiedRetail margin on groceries and private-label products plus delivery, with adjacent revenue from the Breadfast Card (cashback/rewards), chef services and travel bookings.
Distribution: how it reaches customers
Consumer mobile app (download and order) delivering in Cairo, Giza and Alexandria, expanding across Egypt and MENA; recruits its own delivery associates; also private-label products.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.