What it sells
The tiny computer built for voice AI.
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers and AI enthusiasts.
Trigger: what makes them buy now?
Want instant voice AI without a phone; preorder with shipping to first US customers December 15, 2026.
Workflow: what inputs become what output?
Clip device to shirt, press to talk, AI responds in about half a second on speaker or Bluetooth headphones; runs voice apps.
Economics: what it saves and how it charges
Hardware sale plus Button AI Pro subscription after the included three months; bring-your-own API key avoids subscription.
Distribution: how it reaches customers
Direct-to-consumer Shopify preorders.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2026 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.