What it sells
Full-stack grocery delivery in LatAm
Business model breakdown
Trigger: what makes them buy now?
UnverifiedWeekly grocery run; promo discounts of 8-25% on staples and quality guarantee (refund or replacement) lower the barrier.
Workflow: what inputs become what output?
Customer enters delivery address, picks a delivery slot, browses categories (fresh produce, meat, pantry, own brands), orders; Calii delivers and refunds or replaces anything not as expected.
Economics: what it saves and how it charges
Grocery retail margin on own-brand and sourced goods plus delivery fees waived with Calii+ subscription; prices shown per kg or piece (e.g. tomate huaje MXN 39.90/kg discounted from 44.90).
Distribution: how it reaches customers
Direct to consumer through web store and downloadable app, with coupons and promos.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.