What it sells
Customized fertility benefits for modern companies.
Business model breakdown
Buyer: who owns the budget?
Employers (HR/benefits leaders), plus consultants, health plans and unions who offer the benefit to members.
Trigger: what makes them buy now?
UnverifiedEmployers want to add or expand fertility, family-building and menopause coverage while controlling the cost of IVF and medication spend.
Workflow: what inputs become what output?
Members enroll and get guided care across egg/sperm/embryo freezing, IVF/IUI, surrogacy, adoption, pregnancy, parenting and menopause; Carrot Rx supplies medication and Carrot Card pays for care worldwide.
Economics: what it saves and how it charges
Employer-paid benefit program; value claim is lower total cost via clinical program that reduces IVF waste (case study: SiriusXM saved over $2 million). Fee model not published.
Distribution: how it reaches customers
Enterprise sales to employers, benefits consultants, health plans and unions; case-study-led, demo requests.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2017 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.