What it sells
Demo Platform for API-First Companies
Business model breakdown
Buyer: who owns the budget?
Heads of Sales, Solutions Engineering and Marketing at API-first companies.
Trigger: what makes them buy now?
Custom demos take a two-week build sprint each and docs/slides do not close deals; sellers cannot show features that do not yet exist.
Workflow: what inputs become what output?
Teams build interactive, branded API demos showing the end-user journey, live output (real responses and webhooks) and under-the-hood calls like KYC and auth; reps then run adaptive demos or embed them on the website.
Economics: what it saves and how it charges
Claimed customer results: Sardine cut sales cycles 20%, Spreedly closed 47 days faster, Middesk converted qualified buyers 2x.
Distribution: how it reaches customers
Demo-led sales ("Request a demo") with an Enterprise tier and customer case-study content.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.