What it sells
All-in-one marketing measurement for B2C
Business model breakdown
Buyer: who owns the budget?
UnverifiedHead of growth/performance marketing or ecommerce lead at DTC brands.
Trigger: what makes them buy now?
UnverifiedRising CAC and unreliable platform-reported attribution after tracking changes.
Workflow: what inputs become what output?
Server-side tracking forwards conversions to ad and email platforms; multi-touch attribution and analytics; AI agent proposes budget shifts (with approvals) and automated reports.
Economics: what it saves and how it charges
Usage-based software fees; claims $2.4B in ad spend optimized.
Distribution: how it reaches customers
Demo-led with customer case studies (Hims & Hers, Proper Cloth, others); 40+ integrations.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2023 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.