What it sells
The fastest way for developers to build notifications for their app.
Business model breakdown
Buyer: who owns the budget?
UnverifiedEngineering/product leaders; growth teams for journeys
Trigger: what makes them buy now?
Do not want a dedicated team to build notification infrastructure and provider failover
Workflow: what inputs become what output?
Trigger via API/SDK, design templates in studio, route across email, SMS, push, chat, Slack, in-app with preferences, failover and observability
Economics: what it saves and how it charges
Usage-based per send, no per-seat or channel add-on fees
Distribution: how it reaches customers
Self-serve developer signup with free tier; demo/sales for enterprise
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.