What it sells
Consumer Optimized Insurance
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers
Trigger: what makes them buy now?
Shoppers want straight pricing without sold leads or being contacted by many agents
Workflow: what inputs become what output?
AI-guided intake, estimate premiums, compare real carrier options with a licensed broker team; agents can use Agent API/MCP
Economics: what it saves and how it charges
Licensed brokerage earning carrier commission (site says it recommends policies even when no commission is paid)
Distribution: how it reaches customers
Direct web, calculators and SEO insurance guides, Agent API/MCP for AI assistants
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.