What it sells
Digitizing wealth management in Africa
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual savers/investors; business finance teams for Sprout
Trigger: what makes them buy now?
Underserved African middle class and millennials lacking savings and investment products
Workflow: what inputs become what output?
Sign up, set automated savings goals, invest in mutual funds and stocks in app; developers embed investment services via Embed API
Economics: what it saves and how it charges
UnverifiedLicensed SEC Nigeria fund manager; likely earns management fees on assets (inferred); Embed sells white-label investment infrastructure
Distribution: how it reaches customers
Self-serve mobile/web app; Embed API for B2B partners
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2018 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.