What it sells
SEO & Content Marketing Intelligence
Business model breakdown
Buyer: who owns the budget?
UnverifiedHeads of SEO and marketing at in-house teams and agencies; also data/analytics teams.
Trigger: what makes them buy now?
UnverifiedNeed to track visibility in AI search (ChatGPT, Gemini, Perplexity, AI Mode/Overviews) alongside Google rankings.
Workflow: what inputs become what output?
Track keywords and prompts daily across Google SERPs and AI engines, analyse citations and brand mentions, push data to dashboards, BigQuery or API, and automate with agents.
Economics: what it saves and how it charges
Subscription by daily tracking volume (1 prompt counts as 10 keywords) with enterprise add-ons (BigQuery, log analytics) and managed services.
Distribution: how it reaches customers
Self-serve Starter/Pro signup plus demo and sales for Enterprise; partners and free tools (GSC Explorer, Domain Research).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2010 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.