What it sells
Strength Tracking Wearable
Business model breakdown
Buyer: who owns the budget?
Individual consumers buying the wearable (pre-order checkout).
Trigger: what makes them buy now?
Existing wearables miss strength training; target users lift weights and want sets/reps tracked without a screen.
Workflow: what inputs become what output?
Wear the screen-free band during gym sessions or classes, it tracks sleep, recovery and sets; Fort Foundations offers an expert-led training plan to follow.
Economics: what it saves and how it charges
UnverifiedHardware sales with strap upsells; pre-orders are fully refundable until shipment. No subscription stated.
Distribution: how it reaches customers
Direct-to-consumer web pre-orders and waitlist, press coverage (WIRED, Glossy).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2026 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.