What it sells
Customer data collection, safeguarding, & activation for healthcare
Business model breakdown
Buyer: who owns the budget?
UnverifiedHealthcare marketing leaders (CMO/marketing director) with compliance sign-off (inferred).
Trigger: what makes them buy now?
HIPAA and tracking-pixel privacy risk (e.g. CIPA suits) plus need to prove marketing ROI; promotes a playbook for the 2027 Medicaid changes.
Workflow: what inputs become what output?
Install a web tracker layer, monitor trackers, enforce consent at the data layer, and send compliant events/audiences to 100+ ad and analytics integrations; track attended appointments.
Economics: what it saves and how it charges
SaaS subscription; ROI claims: Allergy Partners cost per lead $300 to $12, OrthoCarolina CPL down 80%.
Distribution: how it reaches customers
Demo/sales-led ("Contact Sales"), partner directory and become-a-partner program.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2019 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.