What it sells
DNA App Store
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual consumers.
Workflow: what inputs become what output?
User uploads raw DNA file and receives reports across ancestry, nutrition, fitness, skincare and personality traits.
Economics: what it saves and how it charges
UnverifiedFreemium reports with paid premium reports; site includes affiliate-style SEO content.
Distribution: how it reaches customers
Self-serve web signup with SEO blog (best DNA upload sites, reviews) as main acquisition.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.