What it sells
User research on autopilot.
Business model breakdown
Buyer: who owns the budget?
UX research, ResearchOps and product leaders (e.g. Canva, Miro, ServiceNow, Brex, Asana).
Trigger: what makes them buy now?
Research recruitment and admin overhead; need to scale research to non-researchers with governance.
Workflow: what inputs become what output?
Recruit participants from a panel or CRM, schedule, run interviews/surveys/tests, pay incentives, and synthesize in an AI repository.
Economics: what it saves and how it charges
Per-seat SaaS with enterprise annual contracts; add-ons for AI moderation and research CRM.
Distribution: how it reaches customers
Self-serve 14-day trial plus demo-led enterprise; 300+ customer teams.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2021 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.