What it sells
Gullak automates savings & invests these in gold
Business model breakdown
Buyer: who owns the budget?
UnverifiedIndividual retail savers in India (B2C).
Trigger: what makes them buy now?
Wanting to build small regular savings and gold exposure without manual effort, with rewards for staying committed.
Workflow: what inputs become what output?
User sets goals and automatic payments (UPI AutoPay SIP) or round-ups on spends, app buys 24k 999 digital gold, user can withdraw as cash to UPI or as a delivered gold coin.
Economics: what it saves and how it charges
UnverifiedLikely earns spread/fees on digital gold purchases and coin delivery; no explicit revenue model stated.
Distribution: how it reaches customers
Consumer Android/iOS app growth with referral rewards (up to Rs 2,000), festival campaigns and a Partner With Us page; claims 9L+ users.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2022 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.