What it sells
Homeownership reimagined for the 21st century.
Business model breakdown
Buyer: who owns the budget?
UnverifiedServicing/recapture and retention leaders at mortgage servicers (inferred).
Trigger: what makes them buy now?
Protecting MSR value by recapturing borrowers before they prepay or refinance elsewhere.
Workflow: what inputs become what output?
White-labeled borrower portal educates homeowners, captures intent and prefill data, predicts prepayment, and delivers personalized offers integrated with servicing, POS, LOS and pricing engines.
Economics: what it saves and how it charges
B2B platform; one large client generated 34,000+ high-intent leads and 19,000+ application starts from 315,000+ solicitable logins. Fee model not stated; marketplace of white-labeled providers may add revenue.
Distribution: how it reaches customers
Demo-led (Get a Demo), integrates into existing servicing stacks in weeks.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| 2026-10-12 | Pre-seed | $15M | — | news.google.com |
| — | Y Combinator Winter 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-17.