What it sells
Modern health insurance for dual income families
Business model breakdown
Buyer: who owns the budget?
Employer HR leaders and benefits brokers.
Trigger: what makes them buy now?
Rising premiums and employees with working spouses still enrolling in the company plan.
Workflow: what inputs become what output?
Employees move to a spouse plan; employer funds a Health Reimbursement Arrangement (Total Care Option) that reimburses premiums and out-of-pocket costs.
Economics: what it saves and how it charges
Employer cost savings claimed up to 76% and families up to $26,000 saved yearly; fee model not stated.
Distribution: how it reaches customers
Sold through brokers and direct to employers; Get Started form; raised $18M.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Winter 2024 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.