What it sells
AI Motion Designer
Business model breakdown
Buyer: who owns the budget?
Startup launch teams, product marketers, content creators, educators, data teams and sales teams who need motion graphics without a motion designer.
Trigger: what makes them buy now?
Product launches and recurring video needs (launch videos, Product Hunt assets, feature announcements) where hiring a motion design team is too slow or costly.
Workflow: what inputs become what output?
Describe the animation in a prompt (or paste a website), get an editable draft, refine on canvas or by prompt, apply brand kits, and export; also available via API and MCP server.
Distribution: how it reaches customers
Self-serve web app (app.hera.video) with 100+ templates, API and MCP server for developers, an affiliate program, and a done-for-you Hera Studio (brief in, video back in 48 hours).
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2025 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.