What it sells
Underwriting automation for small business finance
Business model breakdown
Buyer: who owns the budget?
UnverifiedOperations and underwriting leaders at small business funders, ISOs/brokers and commercial insurance carriers/MGAs.
Trigger: what makes them buy now?
Underwriters swamped by inbound submissions; need to scale submission volume without adding headcount and filter bad deals early.
Workflow: what inputs become what output?
Submissions arrive as usual by email/API/portal; Heron scrubs bank statements and applications, predicts industry, enriches with Secretary of State, court filings, web presence and identity checks, flags red flags, and delivers decision-ready deals to the CRM.
Economics: what it saves and how it charges
Software for underwriting teams; claims 2x submission capacity without added headcount and analysis of 60,000+ businesses a day.
Distribution: how it reaches customers
Demo-led sales ("Book a demo") across funder, broker and insurance product lines with case studies; 200+ customers claimed.
Funding history and coverage
| Round date | Stage | Amount | Investors | Source |
|---|---|---|---|---|
| — | Y Combinator Summer 2020 | — | Y Combinator | ycombinator.com |
Profiles summarize public reporting and company websites. Business-model notes are MaxBC's reading of that material, not confirmed facts; unknowns are left blank rather than guessed. Updated 2026-10-12.